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Ciara Fanlo

Ciara Fanlo

Ciara (pronounced like Keira Knightley, but the Knightley is silent) is a content marketing associate dedicated to creating valuable resources for our merchants and partners. Before Recharge, she was a marketer at a music streaming company, a field guide at a therapeutic wilderness program, and a barista (not all at the same time.) Originally from San Francisco, Ciara now lives in Denver, and spends her time climbing mountains, reading books, writing short stories, and making different kinds of nut butter. Favorite Recharge merchants: Oatly, Keap Candles, Wild Deodorant

Subscriptions 101: The three types of subscriptions
Subscriptions 101: The three types of subscriptions

No matter what your business does, it’s safe to say that incorporating subscriptions is a strong move. With subscriptions, you move beyond a one-time transaction to unlock a host of benefits for your business and the customer alike. Businesses can more accurately forecast their revenue and work with a variety of data, while customers save time and money. Subscriptions are the vehicle for forming ongoing, rich relationships with your customers. 

Powerful & Profitable Subscriptions Playbooks: The Most Important Metrics
Powerful & Profitable Subscriptions Playbooks: The Most Important Metrics

Before you can reach the next level–for subscribers, sales, or success—you need to know where you are right now. Determining the health of your business can feel like a confusing and complicated process. With so many data points to analyze or trends to consider, how exactly should you assess? Well, there are a few key metrics that you should look at to get a good idea. 

How access subscriptions drive engagement
How access subscriptions drive engagement

Most of us are familiar with subscriptions in some way. Maybe you get your favorite coffee delivered monthly or a box of new beauty products to try. More and more, consumers are turning to subscriptions to automate and simplify more aspects of daily life. And, with three different models, subscriptions can really work for any business. So far, we’ve covered the ins and outs of replenishment and curation subscriptions.

The benefits of headless commerce
The benefits of headless commerce

With the rise of ecommerce, shopping has moved away from brick and mortar stores and onto screens. These days, most shopping is taking place on the internet of things—computers, mobile phones, social channels, even smart speakers. It’s essential that businesses can adapt their platforms quickly to meet customers on these new touchpoints. 

The best coffee subscription boxes in 2021
The best coffee subscription boxes in 2021

Why coffee subscriptions? In the past year, subscriptions have exploded in popularity. With a subscription service, customers get their favorite product on a regular delivery schedule. Customers often save on cost, with many subscriptions offering products at a discount. And, with products delivered straight to your door, customers save on time on going to the grocery store as well.

Storytelling with subscriptions
Storytelling with subscriptions

Your subscribers are more than just shoppers—they’re also your audience. When a customer signs up for your service, you’re guaranteed their business for a period of time. Whether it’s a weekly, monthly, or quarterly purchase, a subscription gets your customer on a regular and consistent schedule to receive and buy your products. Subscriptions hold more value than one-time purchases, and not just monetarily. 

The psychology behind subscriptions
The psychology behind subscriptions

The subscription economy has grown nearly 6x (more than 435%) over the last 9 years. There’s a multitude of benefits to businesses implementing this model—predictable revenue, reducing churn, forecasting inventory, valuable customer data, and increased average order value (and the list goes on). Needless to say, subscriptions are a strong move for businesses. 

Powerful & Profitable Subscriptions Playbooks: Subscription Marketing & Advertising
Powerful & Profitable Subscriptions Playbooks: Subscription Marketing & Advertising

Turns out the experts know a thing or two. So for our Powerful & Profitable Subscriptions Playbooks, we teamed up with 12 of the industry’s most successful ecommerce agencies to talk insight, strategy, and top tips. We’ve covered all the bases—from cross-selling and upselling to customizing the shopper experience—and compiled the best bits into actionable guides. 

Science-backed strategy with Lovevery
Science-backed strategy with Lovevery

When setting out to create a product, improve an aspect of it, or design a marketing strategy for your business, it helps to have science on your side. Testing, iterating, and refining are necessary steps for any process. 

Unboxing creativity & growth with Common Thread Collective
Unboxing creativity & growth with Common Thread Collective

You’ve been checking UPS updates all day to track when your shipment will finally arrive. A doorbell ring, rushed scurry, and excited squeal later, you’re finding scissors to unbox the package. You open it up and discover your eagerly awaited item is wrapped in the coolest tissue paper. The pattern on the inside pops and there's a personalized card from the business—you're seriously impressed.