In the era of relational commerce, consumers want to purchase from brands that align with their values. Take a brand like Patagonia - they connect with their outdoor-loving customer base by focusing on environmental stewardship and promoting sustainability in their mission. For example, they encourage customers to trade in their gear, cutting down on consumption and extending garment’s life. As you develop your brand’s core values and missions, it’s important to share this with your customers.
Ciara (pronounced like Keira Knightley, but the Knightley is silent) is a content marketing associate dedicated to creating valuable resources for our merchants and partners. Before Recharge, she was a marketer at a music streaming company, a field guide at a therapeutic wilderness program, and a barista (not all at the same time.) Originally from San Francisco, Ciara now lives in Denver, and spends her time climbing mountains, reading books, writing short stories, and making different kinds of nut butter. Favorite Recharge merchants: Oatly, Keap Candles, Wild Deodorant
Industry insights 4 min readAdding a human touch to the customer experience
Would you rather do business with a relatable, approachable brand or a cold, impersonal one? The answer is probably obvious — people connect with and trust other humans. When it comes to building long-term relationships with customers, it pays off big time to create an emotional connection. And the best way to do that is by humanizing your brand.
Industry insights 5 min readSubscriptions 101: The three types of subscriptions
No matter what your business does, it’s safe to say that incorporating subscriptions is a strong move. With subscriptions, you move beyond a one-time transaction to unlock a host of benefits for your business and the customer alike. Businesses can more accurately forecast their revenue and work with a variety of data, while customers save time and money. Subscriptions are the vehicle for forming ongoing, rich relationships with your customers.
Industry insights 9 min readPowerful & Profitable Subscriptions Playbooks: The Most Important Metrics
Before you can reach the next level–for subscribers, sales, or success—you need to know where you are right now. Determining the health of your business can feel like a confusing and complicated process. With so many data points to analyze or trends to consider, how exactly should you assess? Well, there are a few key metrics that you should look at to get a good idea.
Industry insights 4 min readHow access subscriptions drive engagement
Most of us are familiar with subscriptions in some way. Maybe you get your favorite coffee delivered monthly or a box of new beauty products to try. More and more, consumers are turning to subscriptions to automate and simplify more aspects of daily life. And, with three different models, subscriptions can really work for any business. So far, we’ve covered the ins and outs of replenishment and curation subscriptions.
Industry insights 5 min readThe benefits of headless commerce
With the rise of ecommerce, shopping has moved away from brick and mortar stores and onto screens. These days, most shopping is taking place on the internet of things—computers, mobile phones, social channels, even smart speakers. It’s essential that businesses can adapt their platforms quickly to meet customers on these new touchpoints.
Industry insights 7 min readThe best coffee subscription boxes in 2021
Why coffee subscriptions? In the past year, subscriptions have exploded in popularity. With a subscription service, customers get their favorite product on a regular delivery schedule. Customers often save on cost, with many subscriptions offering products at a discount. And, with products delivered straight to your door, customers save on time on going to the grocery store as well.
Industry insights 5 min readStorytelling with subscriptions
Your subscribers are more than just shoppers—they’re also your audience. When a customer signs up for your service, you’re guaranteed their business for a period of time. Whether it’s a weekly, monthly, or quarterly purchase, a subscription gets your customer on a regular and consistent schedule to receive and buy your products. Subscriptions hold more value than one-time purchases, and not just monetarily.
Industry insights 4 min readThe psychology behind subscriptions
The subscription economy has grown nearly 6x (more than 435%) over the last 9 years. There’s a multitude of benefits to businesses implementing this model—predictable revenue, reducing churn, forecasting inventory, valuable customer data, and increased average order value (and the list goes on). Needless to say, subscriptions are a strong move for businesses.
Industry insights 4 min readPowerful & Profitable Subscriptions Playbooks: Subscription Marketing & Advertising
Turns out the experts know a thing or two. So for our Powerful & Profitable Subscriptions Playbooks, we teamed up with 12 of the industry’s most successful ecommerce agencies to talk insight, strategy, and top tips. We’ve covered all the bases—from cross-selling and upselling to customizing the shopper experience—and compiled the best bits into actionable guides.
Industry insights 7 min readUnboxing creativity & growth with Common Thread Collective
You’ve been checking UPS updates all day to track when your shipment will finally arrive. A doorbell ring, rushed scurry, and excited squeal later, you’re finding scissors to unbox the package. You open it up and discover your eagerly awaited item is wrapped in the coolest tissue paper. The pattern on the inside pops and there's a personalized card from the business—you're seriously impressed.