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Industry insights 5 min readThe CBD market: trends, strategies, and achieving success
This article on CBD market trends and strategies is guest authored by our friends at Arctic Leaf.
Industry experts 8 min readAcquisition, conversion, & retention strategies for home & garden retailers
It’s been a BIG year for the home and garden commerce sector. While worldwide online retail sales grew by 27.6% in 2020, sales in the home and garden market went through the roof, with UK year-on-year sector growth of a staggering 119.75%.
Industry insights 6 min readKey benefits & challenges of every food subscription box
These days, you can get almost any food delivered straight to your door on subscription. Whether it’s a monthly food subscription box of your favorite snacks or a weekly delivery of delicious meals, food subscriptions take all forms and cater to a variety of different lifestyles. Some, like monthly food subscription boxes of gourmet products, are popular for gift-giving. Others, like meal kits, fit into consumers’ personal daily routines.
Industry experts 6 min readThe pros and cons of social media and influencer marketing campaigns
While content marketing efforts and SEO have long been digital marketing mainstays, social media and influencer marketing have only become staples for ecommerce retailers in approximately the past half-decade.
How to 4 min readMeet customers where they are with omnichannel marketing
There is no question that ecommerce is booming. Amazon and big-box retailers dominate, but there’s plenty of space for others to make their mark.
How to 8 min readGrow your business with a comprehensive omnichannel strategy
This blog post is a guest submission from our friends at BigCommerce.
Industry insights 9 min readThe importance of cross-selling & upselling for subscription brands
By Grace Everitt, Creative Director, Tako Agency
Industry insights 18 min readHow & why you need to improve LTV:CAC ratio
It’s getting really expensive to acquire new customers. Up till now, inefficient direct-to-consumer (DTC) startups were able to thrive simply relying on first mover advantages & distribution opportunities provided by Facebook & Google. Improving your LTV:CAC ratio is the key to growing sustainably.